SEO Focus for Organic Growth
Small content library with irregular publishing had diminished organic inbound traffic.
Last updated: April 2026
Paid efforts such as Pay Per Click (PPC), Search Engine Marketing (SEM), and list purchases have their place in a marketing mix but shouldn’t come at the expense of your organic efforts. With time and energy, your channel mix can shift to organic traffic with impressive impacts.
The Challenge
A new cloud practice in a large ecosystem, this systems integrator (SI) needed to create brand awareness but budget limitations could not support endlessly buying traffic and a small existing content library with irregular publishing had diminished organic inbound traffic.
The Solution
Articulating its value proposition, competitive differentiators, and common prospect challenges allowed the SI to identify a variety of keywords around which new SEO-optimized content could be created. Combined with a budgetary and bandwidth commitment to regular content, and the SI saw organic traffic levels rise month over month.
Results
- + Keyword research identified variety of SEO-optimized content opportunities
- + Regular content publishing cadence established
- + Organic traffic levels rose month over month
- + Channel mix shifted toward organic traffic