# Cazimi Marketing

> Fractional marketing leadership for HR Tech and HR services companies

## Company Overview

Cazimi Marketing is a fractional marketing firm founded by Christen George-McFerrin. The firm provides executive-level marketing leadership to growth-stage HR Tech and HR services companies that have achieved product-market fit and need to scale revenue. Based in Houston, TX.

## Founder

Christen George-McFerrin brings over fifteen years of marketing experience, with the last decade focused exclusively on B2B. Her industry experience spans financial services, sports marketing, manufacturing, hospitality, professional services, SaaS, and tech services — with particular depth in companies selling to HR buyers (CHROs, VP of HR, HR Directors). MBA from University of Houston, BA from Wellesley College.

## Ideal Client Profile

- Growth-stage HR Tech and HR services companies
- Series A+ funding stage
- Achieved product-market fit
- Selling to HR buyers (CHROs, VP of HR, HR Directors)
- Need executive-level marketing leadership without full-time overhead

## Services

### Fractional CMO (fCMO)
URL: /services/fractional-cmo

Comprehensive marketing leadership embedded in your team — not a consultant who hands over a deck and disappears. Includes strategy development, campaign architecture, brand stewardship, and revenue-focused marketing programs. Built on three pillars: deep HR ecosystem and buyer knowledge, sophisticated campaign architecture, and revenue-focused outcomes. The fCMO functions as a true member of the leadership team with regular cadence, accountability, and ownership of marketing outcomes.

### Marketing Advisor
URL: /services/marketing-advisor

Strategic guidance for targeted challenges and growth decisions. Regular strategy sessions and ongoing support across brand strategy, marketing plan creation, campaign architecture, digital marketing optimization, content strategy, marketing technology selection, performance measurement, and team development. Ideal for companies that have some marketing execution capacity but lack senior strategic direction.

### Event Marketing Support
URL: /services/event-marketing-support

Experienced field marketing with proven ROI. Three tiers: Tier 1 ($4,000) for single events, Tier 2 ($9,000) for complex/multi-day events, and Custom pricing for tailored support. Covers pre-event planning, on-site execution, and post-event lead follow-up with attribution tracking. Offered on a limited basis.

## AI-Powered Marketing
URL: /ai

AI tools are integrated into every engagement — not sold as a separate add-on. Capabilities include:
- Accelerated content creation for HR buyers (case studies, whitepapers, thought leadership)
- Sharper analytics and marketing attribution
- Smarter workflow automation including email nurture sequences, lead scoring models, and reporting dashboards
The key differentiator: AI is paired with deep HR Tech domain knowledge to ensure outputs resonate with how HR buyers actually evaluate and purchase.

## Case Studies
URL: /case-studies

Seven published case studies demonstrating real outcomes for HR Tech companies:

- **Turning Data Chaos into Analytical Insight** (/case-studies/turning-data-chaos-into-analytical-insight) — Unified scattered marketing data into an actionable reporting dashboard for an HR Tech company.

- **Converting Events from Boondoggles to Drivers** (/case-studies/converting-events-from-boondoggles-to-drivers) — Created discipline around event marketing to corral excess spend and identify marketing influence on sales pipeline.

- **SEO Focus for Organic Growth** (/case-studies/seo-focus-for-organic-growth) — Built a keyword-driven content strategy that shifted channel mix from paid to organic web visits.

- **From Static to Strategic: Driving Leads Through Website Redesign** (/case-studies/from-static-to-strategic) — Holistic, strategic website improvements resulting in increased lead generation.

- **Crushing the Case Studies Backlog** (/case-studies/crushing-the-case-studies-backlog) — Eliminated a marketing content backlog through fractional marketing support.

- **Turning Marketing from Ad Hoc to Always On** (/case-studies/from-ad-hoc-to-always-on-marketing) — Transformed ad hoc marketing efforts into planned, always-on marketing campaigns.

- **Data-Driven Email Marketing Success** (/case-studies/data-driven-email-marketing-success) — Grew newsletter opt-ins 100%+ with 70%+ CTR through targeted email strategy.

## Templates
URL: /templates

Six free, downloadable HR Tech marketing templates built from real client engagements:

- **HR Tech Campaign Planning Brief** (/templates/campaign-planning-brief) — A structured campaign brief built for the HR Tech buying cycle. Maps the buying committee, builds the internal business case, and pressure-tests positioning before spend. Category: Strategy.

- **Email Program Health Check** (/templates/email-program-health-check) — Diagnose your email program in 90 minutes. Covers list hygiene, segmentation, content strategy, and send cadence — calibrated for how HR buyers actually engage with email. Category: Email.

- **Event ROI Calculator** (/templates/event-roi-calculator) — Calculate the true cost-per-opportunity from trade shows and sponsored events. Includes badge scan attribution, pipeline matching methodology, and a go/no-go framework for future sponsorships. Category: Events.

- **Content Strategy Scorecard for HR Tech** (/templates/content-strategy-scorecard) — Score your content against the HR buyer journey — from awareness through business case to decision. Identifies gaps, grades your content mix, and maps what to build next. Category: Content.

- **Marketing Data Audit Worksheet** (/templates/marketing-data-audit) — A step-by-step framework for auditing scattered marketing data, building unified reporting, and surfacing metrics that HR Tech buying committees actually care about. Category: Analytics.

- **HR Tech Website Audit Checklist** (/templates/website-audit-checklist) — A page-by-page audit checklist built for HR Tech SaaS websites. Covers SEO, lead capture, multi-stakeholder journeys, and compliance/security messaging HR buyers expect. Category: Digital.

## Points of View
URL: /pov

Thought leadership on HR Tech marketing strategy:

- **Skills Taxonomies Are Not a Skills Strategy** (/pov/skills-taxonomies-are-not-strategy) — Every HCM vendor is shipping a skills ontology. Almost none of their customers know what to do with it. The gap between having a taxonomy and having a strategy is where most HR Tech investments go to die. Theme: Skills Intelligence.

## FAQs
URL: /faqs

Frequently asked questions covering:
- What services Cazimi Marketing offers (fCMO, Marketing Advisor, Event Marketing)
- Minimum project durations
- The difference between "fractional" and "consultant" (fractional means embedded in your team)
- What "alliance marketing" means
- Why HR Tech marketing requires specialized expertise
- What makes marketing to HR buyers different from other B2B marketing
- Working with companies outside HR Tech
- How AI is used in marketing engagements
- Whether AI tools need to be in place before starting
- Whether AI will replace the need for a fractional CMO

## Key Differentiators

1. **HR Tech vertical specialization** — deep understanding of how HR buyers evaluate vendors and make purchase decisions
2. **Fractional model** — executive-level expertise embedded in your team, without full-time overhead
3. **Three-tier service flexibility** — fCMO, Advisor, or Event Marketing to match company stage and need
4. **Revenue-focused** — programs tied directly to pipeline quality, conversion velocity, and closed-won revenue
5. **AI-enhanced** — modern AI tools integrated into traditional marketing leadership, not sold as a separate service

## Contact

- Email: christen@cgm-marketing.com
- Website: https://cazimimarketing.com
- Contact page: /contact-me