# Cazimi Marketing

> Fractional marketing leadership for HR Tech and HR services companies. Founded by Christen George-McFerrin — 15+ years of B2B marketing experience, with deep specialization in companies selling to HR buyers.

## About

- /about — Background on Christen George-McFerrin and the Cazimi Marketing approach

## Services

- /services — Overview of all engagement models
- /services/fractional-cmo — Fractional CMO: embedded marketing leadership for growth-stage HR Tech companies
- /services/marketing-advisor — Marketing Advisor: strategic guidance for targeted challenges
- /services/event-marketing-support — Event Marketing Support: field marketing with proven ROI

## Case Studies

- /case-studies — All case studies
- /case-studies/turning-data-chaos-into-analytical-insight — Turning Data Chaos into Analytical Insight
- /case-studies/converting-events-from-boondoggles-to-drivers — Converting Events from Boondoggles to Drivers
- /case-studies/seo-focus-for-organic-growth — SEO Focus for Organic Growth
- /case-studies/from-static-to-strategic — From Static to Strategic: Driving Leads Through Website Redesign
- /case-studies/crushing-the-case-studies-backlog — Crushing the Case Studies Backlog
- /case-studies/from-ad-hoc-to-always-on-marketing — Turning Marketing from Ad Hoc to Always On
- /case-studies/data-driven-email-marketing-success — Data-Driven Email Marketing Success

## Templates

- /templates — Free HR Tech marketing templates
- /templates/campaign-planning-brief — HR Tech Campaign Planning Brief
- /templates/email-program-health-check — Email Program Health Check
- /templates/event-roi-calculator — Event ROI Calculator
- /templates/content-strategy-scorecard — Content Strategy Scorecard for HR Tech
- /templates/marketing-data-audit — Marketing Data Audit Worksheet
- /templates/website-audit-checklist — HR Tech Website Audit Checklist

## Points of View

- /pov — Thought leadership on HR Tech marketing
- /pov/data-shows-ai-is-not-replacing-european-workers-yet-but-the-clock-is-ticking — Data shows AI is not replacing European workers yet, but the clock is ticking
- /pov/global-employee-engagement-falls-to-lowest-level-since-2020 — Global Employee Engagement Falls to Lowest Level Since 2020
- /pov/healthcare-leaders-think-industry-will-struggle-in-2026 — Healthcare leaders think industry will struggle in 2026
- /pov/hr-investment-in-ai-is-booming-but-most-companies-arent-seeing-meaningful-result — HR investment in AI is booming, but most companies aren't seeing meaningful results
- /pov/hr-teams-cautiously-experiment-with-using-ai-to-help-set-workers-pay — HR teams cautiously experiment with using AI to help set workers' pay
- /pov/lies-damned-lies-and-recurring-revenue — Lies Damned Lies And Recurring Revenue
- /pov/oracles-layoff-package-puts-severance-benchmarking-under-the-microscope — Oracle's layoff package puts severance benchmarking under the microscope
- /pov/oracles-layoffs-from-inbox-to-linkedin-in-minutes — Oracle's layoffs: From inbox to LinkedIn in minutes
- /pov/real-time-decisions-for-real-world-operations-lessons-from-amsted-industries — Real-Time Decisions for Real-World Operations: Lessons from Amsted Industries
- /pov/regulatory-chaos-is-coming-ai-agents-are-already-ahead-of-it — Regulatory chaos is coming. AI agents are already ahead of it
- /pov/social-unrest-and-the-influence-on-workplace-dynamics — Social unrest and the influence on workplace dynamics
- /pov/state-lawmakers-seek-to-regulate-employer-use-of-ai-for-wage-decisions — State lawmakers seek to regulate employer use of AI for wage decisions
- /pov/this-is-what-the-global-workforce-will-look-like-by-2100-according-to-new-resear — This is what the global workforce will look like by 2100, according to new research
- /pov/when-ai-becomes-a-weapon-the-harassment-risk-hr-leaders-might-miss — When AI becomes a weapon: The harassment risk HR leaders might miss

## AI-Powered Marketing

- /ai — How Cazimi uses AI to accelerate marketing for HR Tech

## FAQs

- /faqs — Frequently asked questions about fractional marketing, HR Tech specialization, and AI integration

## Contact

- /contact-me — Get in touch with Christen George-McFerrin

## Full Details

- /llms-full.txt — Extended version with complete service descriptions, template details, case study outcomes, and differentiators