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About

I love marketing.

Black and white headshot of Christen George-McFerrin overlaid a purple background

What other job out there combines creativity, analytics, and an ever-evolving landscape? I love spending my time building successful marketing functions and I really love being a fractional marketer. I built my career on tinkering, digging into new technologies and best practices and bringing those ideas back to my team for implementation. As a fractional marketer, I now get to spend my workday combining endless learning with impact and it's great.
 

I have over fifteen years' experience in marketing, the last ten focused on B2B. I have worked at jumbo companies and SMB companies so I'm no stranger to your challenges, whether they are slower processes, multiple decision makers, limited budget, or a need for speed. My industry experience includes financial services, sports marketing, manufacturing, hospitality, professional services, SaaS, and tech services. I received my BA from Wellesley College and my MBA from the University of Houston.

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