SEO Focus for Organic Growth
Small content library with irregular publishing had diminished organic inbound traffic.
Paid efforts such as Pay Per Click (PPC), Search Engine Marketing (SEM), and list purchases have their place in a marketing mix but shouldn’t come at the expense of your organic efforts. With time and energy, your channel mix can shift to organic traffic with impressive impacts.
The Challenge
A new cloud practice in a large ecosystem, this systems integrator (SI) needed to create brand awareness but budget limitations could not support endlessly buying traffic and a small existing content library with irregular publishing had diminished organic inbound traffic.
The Solution
Articulating its value proposition, competitive differentiators, and common prospect challenges allowed the SI to identify a variety of keywords around which new SEO-optimized content could be created. Combined with a budgetary and bandwidth commitment to regular content, and the SI saw organic traffic levels rise month over month.
Results
- + Keyword research identified variety of SEO-optimized content opportunities
- + Regular content publishing cadence established
- + Organic traffic levels rose month over month
- + Channel mix shifted toward organic traffic